Google+ campaign during WimbledonOnavo has unveiled a platform for its clients to see the success of their own, and their competitors', mobile marketing campaigns beyond the download numbers.
The Acquisition Insights platform enables users to identify user acquisition channels for specific apps, including paid vs organic media campaigns, and see which ad networks and creatives have been used.
The data goes back to July 2012 so historic success can be measured and the platform can show time-specific activity, like the Google+ Wimbeldon campaign. The platform currently covers North America and Europe, with more geographies coming soon.
