If recent reports are accurate, Apple will unveil the next-generation iPhone — or iPhones — in just under three weeks.
Every new product from Apple is big news, especially when the company goes nearly a year without a major product launch. But nothing compares to the iPhone. Apple is, at least for now, still primarily a smartphone company: It generated $18.1 billion in revenue from iPhone sales in the most recent quarter, more than all of its other product categories combined.
However, when CEO Tim Cook takes the stage next month to kick off the iPhone event, he will be pitching a product for a smartphone market that has changed in several noticeable ways since he and Apple introduced the iPhone 5 a year ago. The iPhone’s success will depend in large part on how Apple has adapted to these changes. Read more…
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