Apple’s location startup buying spree isn’t over yet — the company has acquired transit company Embark for an undisclosed sum.
The news, first reported by Jessica Lessin, comes about a month after the acquisition of another transit app, HopStop.
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Embark currently has transit apps for 10 different transit systems in the App Store. The startup has received money from Y Combinator, SV Angel and BMW.
According to Lessin, Apple will integrate some of Embark’s subway mapping technology into the next version of Apple Maps. Direct transit map integration is a feature Apple declined to add to the initial version of Apple Maps that launched last fall. Instead, Apple made it possible for users to open third-party apps (including HopStop and Embark) from the main mapping interface. Read more…
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