SMS Vs. Email marketing for Your Loyalty Program – Which Should You Choose?

SMS Vs. Email marketing for Your Loyalty Program – Which Should You Choose? 

A National Restaurant Association study of tabletop marketing recently found that promoting loyalty programs led to repeat visits for 72% of patrons.

Now, other than stating a precise percentage, this finding is probably not an earth shattering revelation on its own; get customers to join a loyalty program when they visit your restaurant, and there’s a good chance they’ll turn into repeat visitors. What’s more interesting is the question that the study doesn’t (fully) answer: the “how” of loyalty programs. (Click To Read Article)