Is It Time To Clean Your List?
How To Decrease SMS Costs & Increase Returns Though Subscriber Renewals
If you are experiencing a quarter of less than stellar returns, you may be experiencing list bloat and it may be time to clean house. Usually, this happens to stores that have been in the program for more than 12 to 18 months. Their lists have become so popular that the costs of SMS does not give the necessary ROI.** There is a proven way to bring high percentage returns of the past through a subscriber renewal notification:
“Store Name: Hey if you want to keep receiving text offers please reply YES within the next 48 hours or you will be removed from our list”
You can expect on average nearly 50 percent of your subscribers to be added to your new YES list and continue to receive promotions. In short you, double your returns and cut costs in half. Ask about our unique plans for stores located in Tourism & College heavy towns. Also, the FCC mandates subscriber renewal texts for lists every 18 months so it is always a good idea to be compliant.
CONS: You are literally purging your lists to reduce costs, forcing unsubscribes. You will no longer be able to contact the people who do not reply. So make absolutely sure your ROI is correct before hitting the delete button. We still average an 8% redemption rate for over 200+ stores and have seen profit at 2% returns. If you need help figuring your ROI call us!
