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Memo to Mark Zuckerberg: next time you launch an app aimed at making Facebook easier for celebrities, consider asking William Shatner to beta-test it first.

Shatner — yes, that Shatner, the singer, raconteur and sometime starship captain — launched a blistering broadside against Facebook Mentions on his Tumblr account Tuesday. “I’m not quite sure why Facebook released this app,” Shatner concluded at the end of a comprehensive review of its features. “It seems to be ill conceived.”

If you don’t know what Facebook Mentions is, that’s probably because you’re not famous enoughLaunched last week, the app is supposed to make life on the social network easier individuals who command large numbers of fans. They get to swoop in on conversations where fans mention them as well as conduct Q&As from the comfort of — well, anywhere. Read more…

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