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Step away from the smartphone. Before you post another Instagram picture of your awesome entree, consider what you’re doing to your friends’ taste buds. You may be wearing them out, even if they never take a bite of the thing.

That’s according to a study from Brigham Young University’s School of Management that’s been doing the rounds Monday. The study took 232 students and asked them to rate pictures of food by how tasty they looked. Half were given pictures of sweet treats, the others looked at salty snaps: a whopping 60 Instagrams’ worth of each.

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