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What exactly does Facebook have up its sleeve?

An ad for a new app called Bolt mysteriously appeared on Instagram on Wednesday. Android users reported seeing a new banner-style app-install ad on on the service, according to TechCrunch, which featured a “one tap photo messaging” app called Bolt.

The ad included what appeared to be an install button similar to the app-install ads from your Facebook News Feed

The button was a dead link, however, and the ads were removed shortly after they appeared, according to The Verge. “We don’t have anything to share right now,” an Instagram spokesperson told Mashable. Read more…

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