Tumblr rolled out a series of improvements to its video player Thursday, including infinite looping and the ability to watch clips off to the side of a page while still staying in a stream to look at new content.
The popular blogging site is looking for ways to enhance its user engagement. This latest news comes just days after owner Yahoo reported that Tumblr grew its audience 40% (from 300 million to 420 million users) since it acquired the site in 2013. Tumblr could bring in $100 million in ad revenue in 2015.
Video posts are growing at twice the rate of photo posts on Tumblr, and the built-in player is the most popular player option on the site by post volume, according to Tumblr. Read more…
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