Apple’s App Store is touting some impressive accomplishments to mark its sixth birthday on Thursday. For starters, there have been 75 billion downloads to date and developers have earned $15 billion for their creations.
But according to a report from mobile analytics company Adjust about the iOS app life cycle, nearly 80% of the 1.2 million apps currently available are just sitting in the App Store with hardly any downloads at all.
See also: Top 25 Free iPhone Apps of All Time
Adjust uses the term “zombie app” to describe an app that doesn’t get measurable attention to regularly receive rankings in the top lists on the App Store. In June, 953,387 apps out of the 1,197,087 available ones (or 80%) were zombie apps, up from 75% in December 2013 and 70% in June 2013. Read more…
