The rollout of Apple Pay has reignited interest in mobile payments — but most consumers are still using plastic to pay
Now MasterCard, one of Apple’s partners, aims to change that with a series of commercials highlighting how Apple Pay is easy to use in the context of everyday life
See also: Apple Pay: The Real-World Test
The two spots, released Tuesday and Wednesday, focus on MLB baseball greats Mariano Rivera, George Brett and Tommy Lasorda, and treat Apple Pay as a seamless part of its mainstream suite of services
The two commercials focus on MasterCard’s “Priceless Surprises” promotion, rather than taking viewers on a tour through Apple’s iOS operating system or even the Apple Pay interface. But their approach appears designed to make NFC payments seem as natural as sending a text to a friend Read more…
More about Apple, Mobile Payments, Nfc, Mastercard, and Marketing
