Media agency network Mindshare has named Jeff Malmad as mobile leader to buttress its adaptive marketing efforts that employ real-time mobile consumer data to initiate, alter and optimize marketing initiatives for brand clients.
Register for this free webinar Thursday, Sept. 26 at 2–3 p.m. ET on 5 last-minute tips for effective 2013 holiday mobile marketing. Hear experts from Hotels.com, Forrester Research, Millward Brown Digital, Ignited and Kontagent offer strategic marketing advice.
Ben and Jerry’s is leveraging mobile applications such as Solitaire and Pandora to advertise its new Greek Yogurt flavors that drive consumers to ultimately find a store.
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt Groupe, Time Inc., Ogilvy & Mather, Cabela's and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Anyone who cringes at the shouted phrase "It's showtime!" may understand why I'm fearful of a device whose manufacturer claims it's the "boombox evolved." Certainly, subway performers will soon replace their boombox-tethered iPods with Bluetooth speakers and iPhones to accompany their acrobatics and requests for tips. And with suitably loud, handily portable speakers like the [...]