Google+ campaign during WimbledonOnavo has unveiled a platform for its clients to see the success of their own, and their competitors', mobile marketing campaigns beyond the download numbers. The Acquisition Insights platform enables users to identify user acquisition channels for specific apps, including paid vs organic media campaigns, and see which ad networks and creatives [...]
If you wanted to enter the Mobile Gaming & Gambling Awards but thought you had missed the boat, you have one last chance. We are offering one final deadline extension to 5pm UK time next Wednesday, 28 August. We are looking for the best Mobile Gaming & Gambling solutions across nine categories, listed below. To submit your [...]
The Japanese firm behind Google Glass rival Telepathy One has raised $5m in Series A funding from early Facebook and Twitter investor Firsthand Technology Value Fund. Now headquartered in California HQ, Telepathy has said it will use the cash to fund a number of key hires, including a range of engineers and developers, in order [...]
Pizza chain Mellow Mushroom has launched a campaign that includes QR codes and SMS to spur registrations for a sweepstakes, with the initial results pointing to mobile as a primary way that consumers choose to sign up.
Mobile Commerce Daily today - Toys “R” Us tackles holiday showrooming with online price match; Sephora magnifies mobile ambitions via in-store signage