Not long ago I did a mobile marketing workshop for the local chapter of the American Marketing Association. It was well attended and they didn’t hiss at me or continually clear their throats so I think it we well. Fast … Continue reading →
As I was driving home from work last Friday I tuned the radio in my car to 97.3FM, a News/Talk station here in Seattle. Not sure if it’s a sign of my age or an indication of the state of … Continue reading →
For awhile now, I’ve been receiving messages on my phone from Jack in the Box. To be honest, they are probably my favorite of all the fast food burger shops – in spite of the fact that I worked there … Continue reading →
Shopping malls are a popular place this time of year. And it is widely recognized that teenagers often hang out at shopping malls. Add this to the fact that teenagers are far and away the most prolific text-messagers and you … Continue reading →
Any smartphone owner who’s downloaded a handful of apps will acknowledge the advertising that is present on most free apps. They are very much like banner ads on regular (i.e. non-mobile) web sites. And my guess is that they get … Continue reading →