"ACCEPT" means that they checked "yes" to the sms screen. we can send loyalty and sms blasts to them. "BLOCK" means that they said "no" to the sms screen. we cannot send any text messages to them "ERROR" means that the number is invalid or they gave a fake number. we will not try to [...]
This week, October 16, 2013, marks the implementation of a revised TCPA policy. The Telephone Consumer Protection Act now extends well beyond original guidance for telemarketing to encompass text messages. There is no single interpretation of the new policy meaning the new TCPA landscape is fraught with uncertainty and risk. We strongly recommend that you consult [...]
They're popping up everywhere like an overgrown weed – “Wouldn’t it be better to use a QR code rather than a text message call-to-action? QR codes are so rad!” It’s easy to get sucked into the “Yeah” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for a short [...]
Downloads: MMA Code of Conduct MMA Consumer Best Practices CTIA Handbook CTIA IMM Portal User Guide NUMBER #1 RULE: MOBILE MARKETERS MUST OBTAIN OPT-IN APPROVAL FROM SUBSCRIBERS BEFORE SENDING ANY SMS/MMS MESSAGES OR OTHER CONTENT FROM A SHORTCODE. OPT-In Dos & Don’ts Do’s Do Provide Notice: Mobile Marketers must provide users with NOTICE. Notice is an easily [...]
SMS Vs. Email marketing for Your Loyalty Program - Which Should You Choose? A National Restaurant Association study of tabletop marketing recently found that promoting loyalty programs led to repeat visits for 72% of patrons. Now, other than stating a precise percentage, this finding is probably not an earth shattering revelation on its own; get [...]