The Justin Biebers of Minecraft Are Rewriting the Marketing Playbook
On a large screen in a conference room at Salesforce.com's San Francisco office, the face of an adolescent girl appears. Like an affectless Wizard of Oz, her floating head manages to mumble “Hi,” but is otherwise wordless. She's dialed in at the behest of her father, an executive at the cloud computing company. He insists [...]