SMS News

There’s a lot of confusion and misinformation in SMS marketing about laws, compliance and best practices. In our experience, the majority of the confusion comes from businesses not knowing the difference between the CTIA, the FCC and the MMA and the role each of them plays in SMS marketing.Below we explain the differences between the [...]

While it’s inevitable that you’re going to have some SMS subscribers unsubscribe from your SMS program during the migration to a new short code, you can use the following strategy to reduce this. In the first text message, the one where you tell SMS subscribers that you’re migrating short codes (Step #1), offer an amazing [...]