The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Every day between now and then, we’ll be previewing the finalists in each of the 26 categories, starting today with the Most Effective Mobile or Responsive Site. There are five contenders in this category, let’s [...]
If we had to choose our biggest qualm about wearables today, apart from battery life, it would be the fact that most of them are nearly useless when away from your smartphone Now, in its first big update to Android Wear, Google addressed that issue, adding offline music syncing and GPS support See also: Sony [...]
Mobile customer acquisition tech company YouAPPi has closed a round of Series A funding with $3m (£1.87m) of investment, led by Gilot Capital Partners, 2B-Angels and Flint Capital. The company’s solution guarantees higher customer lifetime value by using a data-driven approach based on proprietary matching algorithms, and built around the usage habits of 200m mobile [...]
Universal Pictures has branded the 20-second trailer for upcoming horror movie Ouija that was deployed using Snapchat a success, with the short clip being viewed by millions of US users last weekend. The sponsored video represented the first paid content to be displayed on Snapchat. Earlier this month, CEO Evan Spiegel confirmed that ads would [...]
Tumblr rolled out a series of improvements to its video player Thursday, including infinite looping and the ability to watch clips off to the side of a page while still staying in a stream to look at new content. The popular blogging site is looking for ways to enhance its user engagement. This latest news [...]