Groupon Unveils Merchant Self-Promotion with ‘Pages’

Groupon has launched more than 7m listings for merchants through a new service called Pages, which aims to transform the site into a resource for ratings, tips and deals for local businesses in the US. Groupon is to use the new pages as a platform to publish more than 20m validated ratings and tips from [...]

By |2017-08-07T17:27:53+00:00October 24th, 2014|Mobile Marketing News|Comments Off on Groupon Unveils Merchant Self-Promotion with ‘Pages’

Google Inbox will spur more efficient, personal targeting of email campaigns

Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.

By |2017-08-07T17:27:53+00:00October 24th, 2014|Mobile Marketing News|Comments Off on Google Inbox will spur more efficient, personal targeting of email campaigns

Marketers’ use of mobile technologies does not match customer behaviors: Forrester

Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.

By |2014-10-24T00:00:00+00:00October 24th, 2014|Mobile Marketing News|Comments Off on Marketers’ use of mobile technologies does not match customer behaviors: Forrester

Apple in 2014: A Year in Review

It's been quite the year of ups and downs for Apple: From the unveiling of the Apple Watch to the disastrous iOS 8.0.1 update; from the rollout of the iPhone 6 and iPhone 6 Plus to the PR nightmare that was BendGate. But things seem to be going more smoothly for Apple this week, as [...]

By |2017-08-07T17:27:53+00:00October 23rd, 2014|Mobile Marketing News|Comments Off on Apple in 2014: A Year in Review

Why Apple Pay Is the Most Secure Payment Platform on the Planet

When Apple Pay officially launched earlier this week with the release of iOS 8.1, many rushed to local participating retailers to be among the first to use their iPhone 6 or iPhone 6 Plus as a mobile wallet. Early reviews peg it as easy to use and incredibly convenient. But before we herald it as [...]

By |2017-08-07T17:27:53+00:00October 23rd, 2014|Mobile Marketing News|Comments Off on Why Apple Pay Is the Most Secure Payment Platform on the Planet
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