Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Join Macy's Martine Reardon, Target's Alan Wizemann, GameStop's Frank Hamlin, Forrester Research's Jennifer Wise and Capital One's Paul Moreton at the nation's most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.
Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with brands via bite-sized pieces of social media and personalized content over traditional rewards.
Today in mobile marketing - Facebook launches free mobile Internet service in India; Twitter’s government requests jump for user data, tweet removals; IOS 9 reportedly to focus on stability more than new features; Mobile video's boom will impact broadcasters and cable.
Oregon State University incorporated real-time, interactive social media displays into a Web page on its football signing day to boost engagement and build brand identification via a platform employed in professional sports leagues.