NEW YORK - A L’Oréal executive at the Mobile Marketing Association’s SM2 conference pinpointed facial recognition technology as a way for the brand to personalize a shade of makeup to a consumer's skin tone.
NEW YORK – A Coca-Cola executive at the Mobile Marketing Association’s SM2 conference said the company is releasing a new platform today that will integrate social media action into the company's rewards program.
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.
The majority of large companies are fully embracing mobile marketing, with 92 percent recognizing the importance of mobile solutions in their industries, according to a new study from Syniverse.
Luxury Daily today - Bergdorf exec: Limit hashtags, follow consumer content on Instagram; Editorial content and storytelling boost microsite engagement.