With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers.
By Scott ForshayThanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.
Luxury Daily today - Ferragamo mobile ad leverages social film to rejuvenate brand image; Graff reinterprets $500M Hair & Jewel composition to target aspirational consumers.
Today in mobile marketing - Downloads on mobile devices double in 12 months; Swirl spikes retail sales with mobile discounts, gets $8 million from Hearst; Will US mobile device sales take a big dive?; Mobile apps: Part of your enhanced business strategy.
Mobile Commerce Daily today - PayPal backs QR codes for real-world dominance as online competition grows; Cosi draws in-store traffic with mobile sweepstakes.