FineLine and Scanbuy Partner to Offer Interactive Packaging

FineLine Technology and Scanbuy have joined forces to offer a suite of in-store marketing solutions that use QR codes and NFC to deliver branded content. Retailers will be able to add these interactive codes at the point of manufacturing so products destined for shops can be brought to life with mobile devices. The companies will [...]

By |2017-08-07T17:28:24+00:00October 9th, 2013|Mobile Marketing News|Comments Off on FineLine and Scanbuy Partner to Offer Interactive Packaging

Mozilla Prepares to Launch Firefox OS Devices in New Markets

Mozilla has announced it will soon start launching Firefox OS-based devices in new markets around the world Mozilla launched the first Firefox OS smartphones — the ZTE Open and Alcatel One Touch Fire — in July 2013. These devices are available from Telefonica in Spain, Colombia and Venezuela, as well as Deutsche Telekom in Poland [...]

By |2017-08-07T17:28:24+00:00October 9th, 2013|Mobile Marketing News|Comments Off on Mozilla Prepares to Launch Firefox OS Devices in New Markets

Samsung Launches Galaxy Round With Curved Screen

Image via BBCSamsung has unveiled the Galaxy Round handset, with a screen that curved inwards, designed to enable users to check information on their phone even when the display is turned off. The tilt function, for checking batter life and missed calls without waking the phone up, is being touted as more of a proof [...]

By |2017-08-07T17:28:24+00:00October 9th, 2013|Mobile Marketing News|Comments Off on Samsung Launches Galaxy Round With Curved Screen

Amazon Launches Cross-platform Checkout for Shopping Sites

Amazon is enabling website owners to integrate its Login and Pay checkout API so customers can quickly use their existing online account to pay for goods and services. This means shoppers do not have to create different accounts for each online store they buy from – a key reason for people dropping off during the [...]

By |2017-08-07T17:28:25+00:00October 9th, 2013|Mobile Marketing News|Comments Off on Amazon Launches Cross-platform Checkout for Shopping Sites

Bright Spark

Formerly a micro-volunteering platform, the team behind Sparked has repurposed its platform, bringing mobile and social together to tackle ad engagement.We spoke to Joseph Pigato, MD of Sparked, about how the platform works, what kind of engagement levels it has seen so far and how it is helping brands move on from just getting 'fans' [...]

By |2013-10-09T08:18:39+00:00October 9th, 2013|Mobile Marketing News|Comments Off on Bright Spark
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