NEW YORK – A Vaynermedia executive at the ad:tech New York 2013 conference last week said that the kinds of campaigns that Instagram is beginning to run have the possibility of moving the needle for mobile and digital advertising.
Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
Recent reports said an iPad Air allegedly exploded in a Vodafone store in Canberra, Australia, leading to plenty of speculation about what caused the incident. However, sources told Mashable that the iPad in question was not an iPad Air, but rather an older model “It was an earlier generation iPad with Retina display model — [...]
Apple is developing iPhones with curved-glass screens and enhanced sensors that detect different levels of pressure, according to a new report. Two models — with screens of 4.7 inches and 5.5 inches —are in the works, and both would use glass that curves downward at the edges, Bloomberg reported, citing an anonymous source familiar with [...]