Shazam has updated its Android app to enable users to buy Shazammed tracks directly from the Google Play store. People can also find, share and buy top tracks in their area, city or worldwide through the Explore map feature. Speaking to Mobile Marketing in October, Shazam's executive director Andrew Fisher hinted at a 2014 IPO [...]
Today in Luxury Marketing - Saks Fifth Avenue lets consumers add mobile snowflakes to window display; 34pc of consumers conduct in-store research via mobile device: Forrester.
Mobile Commerce Daily today - Early-bird shopper not the biggest mobile opportunity on Black Friday; Capital One introduces pattern tracing to simplify mobile banking log-ins.
Ford Fiesta ran a digital and mobile campaign leveraging a CAPTCHA alternative to target consumers ages 18-34, and since it started running in August, the campaign has seen 133 hours of brand interaction and a 84 percent completion rate.
Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community in the past 18 months, according to new research from Flurry.