Ad tech company Perion has announced it is acquiring Paris-based social advertising management firm MakeMeReach, which will become part of Perion’s mobile division, integrated into its GrowMobile platform MakeMeReach’s AdsOptim technology enables mobile developers to drive their ad campaigns on social media and mobile, and will expand GrowMobile’s mobile media buying capabilities to include social [...]
Not content with debuting her latest video on Snapchat, Madonna has continued her march through social media with a promotion on gay dating app Grindr. To promote the upcoming Rebel Heart album, and tying in with the Valentine’s boom for online dating, Madonna has launched a competition encouraging Grindr users in US to recreate the [...]
According to IKEA, many arguments in households occur because of misunderstandings around clutter and cleaning, so the Swedish company is hoping to address these sources of stress with a new app. The IKEA Emoticons app includes stylised pictures of common household objects, from books and vacuum cleaners to the firm’s iconic Swedish meatballs, and hopes [...]
Lego, John Lewis, Lloyds Bank, Condé Nast, Debenhams, Orange and Pernod Ricard are among the brands who have already signed up to attend the 2015 Mobile Marketing Retail Summit. The event is taking place on 23 April at Vinopolis in London, and all attendees will receive a free voucher for a wine tasting tour at [...]
Pebble was one of the earliest players in the smartwatch space, going from Kickstarter success story to shipping over 1 million devices in just under three years. Being first doesn't guarantee success. Pebble now faces stiff competition in the smartwatch space from Samsung, LG, Motorola and soon Apple. See also: Pebble's founder on Kickstarter origins [...]