Yahoo7 Signs InMobi as Exclusive Mobile Advertising Partner

Yahoo7, the Australian branch of Yahoo, has signed an exclusive partnership deal with InMobi, who will provide the company with its mobile advertising platform. The deal follows a competitive pitch by InMobi, and gives it exclusive access to monetise a select pool of Yahoo7′s mobile web inventory. InMobi already holds multiple other publishing partnerships with [...]

By |2017-08-07T17:28:12+00:00July 8th, 2014|Mobile Marketing News|Comments Off on Yahoo7 Signs InMobi as Exclusive Mobile Advertising Partner

Even a Knife Can’t Scratch This ‘iPhone 6’ Display

A video purporting to show Apple's upcoming 4.7-inch iPhone 6's new display demonstrates how even a sharp knife can't scratch its surface. YouTube user Marques Brownlee says he has gotten his hands on the super-durable sapphire crystal display and demonstrated just how much of a beating it can take. In addition to a knife, he [...]

By |2017-08-07T17:28:12+00:00July 8th, 2014|Mobile Marketing News|Comments Off on Even a Knife Can’t Scratch This ‘iPhone 6’ Display

10 High-Tech Twists for Your Summer Cookout

It's time to spice up your summer grilling sessions with a few gadgets that will make your cookout a lot easier, tastier and more entertaining. If you're hosting a barbecue, then the onus is on you to ensure your guests have the time of their lives. Ditch all preconceived notions of cookouts past, and welcome [...]

By |2017-08-07T17:28:12+00:00July 8th, 2014|Mobile Marketing News|Comments Off on 10 High-Tech Twists for Your Summer Cookout

YouTube Posts Disappointing Results

While Google may not release official revenue figures for YouTube, a new report suggests they may be significantly lower than previously estimated. Citing two different sources, a report by The Information claims that Google’s gross revenue from YouTube in 2013 was $3.5bn (£2bn), with net revenues of only $1.5bn after payments to partners were made. [...]

By |2017-08-07T17:28:14+00:00July 8th, 2014|Mobile Marketing News|Comments Off on YouTube Posts Disappointing Results

Pizza Hut Uses AR and Social Media to Promote Ninja Turtles and Cheesy Bites

Pizza Hut is utilising augmented reality technology and a large social media campaign to help reintroduce its Cheesy Bites pizza in the US, as part of partnership with the upcoming Teenage Mutant Ninja Turtles film. The partnership revives a long-standing connection between the company and the Turtles, who are famously fond of pizza. In the [...]

By |2017-08-07T17:28:14+00:00July 8th, 2014|Mobile Marketing News|Comments Off on Pizza Hut Uses AR and Social Media to Promote Ninja Turtles and Cheesy Bites
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