If you didn’t make it to our Making Sense of Programmatic Buying event in London on 11 June, here’s another chance to enjoy the presentation from Jampp head of international business development Joana Picq.
LoopMe CEO Stephen Upstone considers the rise and rise of mobile video advertising. Facebook’s recent acquisition of LiveRail, and Opera’s of AdColony, which was at the time the largest mobile video advertising network, confirm what most of us in the industry have been thinking for a while, that 2014 could be the year for video, [...]
International music streaming service Deezer has partnered with Horyzon Media to sell display advertising space across its desktop, mobile and tablet apps. Horyzon, the display advertising arm of multichannel marketers Solocal Group secured the exclusive contract following a competitive pitch and will support Deezer’s digital advertising sales across Europe, excluding France. Deezer currently has 16m [...]
Last week, to promote the recently-launched Lumia 630 smartphone, Microsoft opened a pop-up art gallery at the Old Truman Brewery, just off Brick Lane. This being East London, pop-ups are hardly unusual, but the #100Aires gallery came with an interesting twist that caught our eye. To push the entry-level pricing of the Lumia 630, each [...]
Mobile is increasingly becoming central to more and more people’s shopping habits, with 46 per cent describing their mobile device as their ‘most important shopping resource’. According to a new report by xAd and Telemetrics that surveyed over 2,000 UK smartphone users, mobile has shifted to a key part of the decision making process when [...]