Hard Proof That Wiping Your Phone Doesn’t Actually Delete Everything

Have you ever sold an old smartphone on eBay? You might be interested to know that the apps, photos and even Google searches on your phone can still be recovered — even if you performed a factory reset. The team at security software company Avast purchased 20 different phones on eBay and unleashed data-recovery tools [...]

By |2017-08-07T17:28:11+00:00July 9th, 2014|Mobile Marketing News|Comments Off on Hard Proof That Wiping Your Phone Doesn’t Actually Delete Everything

Are Emoji Taking the Emotion Out of Our Communication?

A few weeks ago, after I said goodbye to a friend who was moving across the country, I texted her an emoji of a crying face. She replied with an image of chick with its arms outstretched. This exchange might have been heartfelt. It could have been ironic. I’m still not really sure. It's possible [...]

By |2017-08-07T17:28:11+00:00July 9th, 2014|Mobile Marketing News|Comments Off on Are Emoji Taking the Emotion Out of Our Communication?

Two Thirds of UK SMEs Have No Mobile Presence

65.8 per cent of the UK’s small and medium enterprises (SMEs) currently lack a mobile presence, according to a study commissioned by AppsBuilder. With 4.9m SMEs in the country, AppsBuilder estimates this means potential lost revenues of £52.6bn for non-optimised businesses in the next 12 months. The survey of 500 SMEs also found that only 18.4 per cent [...]

By |2017-08-07T17:28:11+00:00July 9th, 2014|Mobile Marketing News|Comments Off on Two Thirds of UK SMEs Have No Mobile Presence

Spotlight: Twilio’s ‘Call Centre in a Box’

Like all other industries, telephony is taking a beating from the disruptors, with Twilio leading its charge from the cloud. The company’s cloud-based API is already being used by some 350,000 individuals and businesses, including many of the of the world’s leading digital brands, like Airbnb, eBay and Coca-Cola, to power everything from virtual call [...]

By |2017-08-07T17:28:12+00:00July 9th, 2014|Mobile Marketing News|Comments Off on Spotlight: Twilio’s ‘Call Centre in a Box’

Metaio Unveils Object Recognition Solution for Smartwatches

Metaio has unveiled an object recognition solution for smartwatches, using its AR (Augmented Reality) technology. Users can snap an image with the watch’s camera, which is then checked for matches by a paired smartphone, using Metaio visual search technology. The results are then delivered on both devices in different forms, with short-form info on the smartwatch and [...]

By |2017-08-07T17:28:12+00:00July 9th, 2014|Mobile Marketing News|Comments Off on Metaio Unveils Object Recognition Solution for Smartwatches
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