There’s only four weeks left to the entry deadline of 8 August for the 2014 Effective Mobile Marketing Awards, sponsored by Celtra and Theorem. This year there are 40 categories to compete in, with new categories including the Most Effective Mobile-first Service, Most Effective Event Tie-in Campaign and Most Effective Native Advertising Campaign. There’s also [...]
Irish sports broadcaster Setanta Sports is in discussion with mobile network Three Ireland to create a mobile virtual network on the back of Three Ireland’s existing infrastructure. According to the Irish Times, the two companies have been in talks for several months and Setanta is aiming to launch as as MVNO (mobile virtual network operator) [...]
Chinese users have the highest engagement with online commerce across all devices, a new report shows. 76 per cent of Chinese internet users are buying via desktops and laptops, 60 per cent via mobiles and 25 per cent via tablets, according to research by GlobalWebIndex. Overall, online commerce is strong, with two thirds of internet [...]
If you didn’t make it to our Making Sense of Programmatic Buying event in London on 11 June, here’s another chance to enjoy the presentation from Rovio EMEA head of brand partnerships & advertising Raphaelle Tripet.
Marketing itself as an ‘online journal’ first and social network second, the new launched Boxego platform aims to carve out a unique space in the social blogging marketplace. Available either online or via an iOS app, Boxego features robust privacy safeguards so that notes, photos and videos can be shared with select groups of family [...]