Sunscreen company Zealios Skin Care has teamed with media arts company TBWA Toronto to create a sunlight-activated digital coupon. The coupon, delivered via an app for Android phones using the Firefox browser, uses an ambient light sensor that is included in most handsets, but rarely utilised by third-party developers. The app detects the intensity of [...]
Simon Robinson, senior director, marketing & alliances EMEA at Responsys, offers advice to marketers looking to fly the mobile-friendly skies. Peak holiday seasons may seem like a key opportunity for holiday operators to generate huge sums of revenue, but in fact many make only small margins on air fares, meaning there is a need for [...]
49.3m tablets were shipped in Q2 2014, according to IDC data, with the global target market growing 11 per cent year-on-year. It’s worth noting, though, that this represents a 1.5 per cent decline from the previous quarter, with a large part of this coming from the shrinking number of iPads sold by Apple, totalling 13.3m iPads in Q2, 9.3 [...]
Wet Seal is elevating its mobile messaging strategy with rich media, including images, video and social links, to meet the increasingly sophisticated mobile needs of its target audience.
Mobile plays a leading role in a new Heineken ad campaign rolling out this summer that invites consumers to text and tweet their way to discovering local adventures.