Special Case Gives Your iPhone Heat Vision

When Boston police found bombing suspect Dzhokhar Tsarnaev hiding inside a boat parked in a backyard in Watertown, Massachusetts, they didn't actually see him. They found his heat using a thermal imaging system known as FLIR (forward-looking infrared device) Now that same law enforcement and military intelligence technology has been shrunk down to smartphone size [...]

By |2017-08-07T17:28:04+00:00July 25th, 2014|Mobile Marketing News|Comments Off on Special Case Gives Your iPhone Heat Vision

Face Recognition Guest List App Zkipster Passes 250,000 Check-Ins in the UK

Swiss start-up Zkipster‘s guest list app that utilises face recognition to automatically manage event attendance has handled more that 250,000 check-ins since its launch in March 2013. The app offers secure, real-time guest list management across iOS, Android and Windows, with add-on zFace introducing integrated pictures that enable event teams to match guest names with [...]

By |2017-08-07T17:28:05+00:00July 25th, 2014|Mobile Marketing News|Comments Off on Face Recognition Guest List App Zkipster Passes 250,000 Check-Ins in the UK

Microsoft and Carphone Warehouse Charge Mobile with Apples and Potatoes

As part of its promotion for the Lumia 930, Microsoft has teamed with Carphone Warehouse and artist Caleb Charland to create a display that wirelessly charges the phone using apples and potatoes. The installation, outside the Westfield shopping centre in Shepherd’s Bush, features a 20ft wide, 8ft high display of 800 fruits and vegetables that [...]

By |2017-08-07T17:28:05+00:00July 25th, 2014|Mobile Marketing News|Comments Off on Microsoft and Carphone Warehouse Charge Mobile with Apples and Potatoes

EE’s Contractless Mobile Payments Coming to London’s Train Networks

EE has revealed that its customers will be able to travel on London’s Underground, DLR and Overground networks using their mobile phone when TfL’s contactless program launches on 16 September. EE will be the only UK network provider to offer the contactless payment service, with the extension of EE’s Cash on Tap app to TfL’s [...]

By |2017-08-07T17:28:05+00:00July 25th, 2014|Mobile Marketing News|Comments Off on EE’s Contractless Mobile Payments Coming to London’s Train Networks

Mobile Gamers Rate Ads During Gameplay ‘Breaks’ As Least Effective

Research into advertisements shown to mobile gamers has found that ads shown during breaks in gameplay action are the least preferred format. The study, carried out by MediaSpike in partnership with Interpret, found that gameplay break ads were preferred by only 11 per cent of respondents, and were ranked as least preferred by 36 per [...]

By |2017-08-07T17:28:05+00:00July 25th, 2014|Mobile Marketing News|Comments Off on Mobile Gamers Rate Ads During Gameplay ‘Breaks’ As Least Effective
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