18 October Launch Rumoured for Apple Pay

Apple Pay, the company’s first step into the world of mobile payments and digital wallets, is likely to launch next week on 18 October. According to a memo obtained by MacRumours, Walgreens has begun training its staff ahead of an 18 October rollout of the system. While Apple has said it expects its payment system [...]

By |2017-08-07T17:27:57+00:00October 13th, 2014|Mobile Marketing News|Comments Off on 18 October Launch Rumoured for Apple Pay

Red and Bank of America Team with Nike Running App for Charity Campaign

AIDS charity Red and Bank of America are partnering with Nike for a mobile-optimised campaign aimed at eradicating HIV transmission from mothers to children. The ‘Turn Your Miles Red‘ campaign utilises the Nike+ Running app, with the eight-week drive kicking off with the Bank of America-sponsored Chicago Marathon. The campaign enables users to pledge via [...]

By |2017-08-07T17:27:57+00:00October 13th, 2014|Mobile Marketing News|Comments Off on Red and Bank of America Team with Nike Running App for Charity Campaign

French Bank Teams with Twitter to Enable Money Transfers via Tweets

France bank Groupe BPCE has partnered with Twitter to enable customers to transfer money via tweets. The partnership with France’s second largest bank comes as Twitter explores revenue sources beyond advertising, with an eye on the increasingly-crowded online payments market. Last month, Twitter began testing a ‘Buy’ button that would enable users to discover products [...]

By |2017-08-07T17:27:57+00:00October 13th, 2014|Mobile Marketing News|Comments Off on French Bank Teams with Twitter to Enable Money Transfers via Tweets

28 Per Cent Abandon Online Purchases Due to Payment Method

28 per cent of people who abandon online purchases at checkout do so because the website does not offer their preferred method of payment, rising to 32 per cent among 18-24 year olds. The figure comes from a study by online payment company Skrill, looking into the shopping habits of 2,000 UK adults. The research [...]

By |2017-08-07T17:27:57+00:00October 13th, 2014|Mobile Marketing News|Comments Off on 28 Per Cent Abandon Online Purchases Due to Payment Method

Celtra Introduces Two New Ad Formats to Telegraph Mobile Site

Celtra and the Telegraph Media Group (TMG) have unveiled two new high impact ad formats that will be utilised on the Telegraph’s mobile site. Following its relaunch ahead of the FIFA World Cup earlier this year, the Telegraph mobile site has seen great successes, registering its highest ever mobile page view numbers on A-Level results [...]

By |2017-08-07T17:27:58+00:00October 13th, 2014|Mobile Marketing News|Comments Off on Celtra Introduces Two New Ad Formats to Telegraph Mobile Site
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