StrikeAd has signed on as programmatic partner of the 2014 Effective Mobile Marketing Awards. StrikeAd joins fellow Effective Mobile Marketing Awards sponsors Celtra, Theorem and Digital Gurus. “Coming on board as the programmatic partner for the Effective Mobile Marketing Awards is an honour for StrikeAd,” said chief operating officer Gavin Stirrat. “It’s critical for all of us to come together as an [...]
Microsoft‘s research division has produced a keyboard app designed to work with Android Wear products. Rather than attempting to recreate a standard keyboard-style input on a smartwatch-sized screen, the app uses gesture input, enabling users to “write” directly onto the screen one letter at a time, similar to the Graffiti writing system used by Palm [...]
OTT messaging app WhatsApp may be introducing VoIP calling and recording to its next version, despite potential legal challenges over privacy rights. With a pool of over 600m active users, WhatsApp’s entry into the VoIP market could well see it challenge established names like Viber, Skype, Google Hangout and Tango, and further chip away at [...]
Publicis Groupe has acquired 20 per cent of Israel-based ad network Matomy, with an option to increase its stake in the company to 24.9 per cent. The deal sees Publicis buying 17.9m of Matomy’s shares for approximately £40.9m, and comes shortly after rival WPP bought a 15 per cent stake in AppNexus. The investment aims [...]
Budget airline Ryanair has launched a new customer Twitter account, @RyanairFlights, which will provide real-time information for customers on each one of its 1,600 daily flights. While the company has previously used its existing Twitter account to improve customer service with updates, it has only had limited interactions with customers. The new account will provide [...]