Retargeted Ads Discourage Over Half of Consumers

55 per cent of consumers are put off buying products or services if they see the same ad online multiple times, a new study has suggested. Only 10 per cent of consumers are more likely to buy something following repeated targeting. The research, carried out by ad tech company InSkin Media and media buying agency [...]

By |2017-08-07T17:27:55+00:00October 23rd, 2014|Mobile Marketing News|Comments Off on Retargeted Ads Discourage Over Half of Consumers

The Nostalgic Evolution of the Nokia Phone

The indestructible Nokia phone is no more Microsoft, which bought the company's mobile division this past April, has announced it will no longer use the name for future devices. Instead, its Nokia Lumia smartphones will simply be called Microsoft Lumia moving forward. Nokia, best known for its sturdy hardware and early innovation in the mobile [...]

By |2017-08-07T17:27:55+00:00October 23rd, 2014|Mobile Marketing News|Comments Off on The Nostalgic Evolution of the Nokia Phone

Brain-Sensor Wearable Headbands De-Stress You in Minutes

I'm staring at a beach and listening for seagulls in the distance. When a voice asks me to concentrate on my breathing, requesting I count in sequences of ten, I follow the command and my body starts to loosen. But then I get distracted by the sounds of ocean waves nearby. I accidentally skip a [...]

By |2017-08-07T17:27:55+00:00October 22nd, 2014|Mobile Marketing News|Comments Off on Brain-Sensor Wearable Headbands De-Stress You in Minutes

MasterCard Advertises Apple Pay Using Baseball Stars

The rollout of Apple Pay has reignited interest in mobile payments — but most consumers are still using plastic to pay Now MasterCard, one of Apple's partners, aims to change that with a series of commercials highlighting how Apple Pay is easy to use in the context of everyday life See also: Apple Pay: The [...]

By |2017-08-07T17:27:55+00:00October 22nd, 2014|Mobile Marketing News|Comments Off on MasterCard Advertises Apple Pay Using Baseball Stars

Samsung Says It’s Developing Wi-Fi That’s Five Times Faster

Samsung said it is developing Wi-Fi that is five times faster than the maximum possible speed of what's available today. Samsung is building 60GHz Wi-Fi technology, which would speed up data transmissions to 4.6 gigabits per second — the equivalent of 575MB per second. That would be a five-fold improvement from today's maximum of 866 [...]

By |2017-08-07T17:27:56+00:00October 13th, 2014|Mobile Marketing News|Comments Off on Samsung Says It’s Developing Wi-Fi That’s Five Times Faster
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