Programmatic platform Pubmatic has announced relationships with 11 new premium publishers in the US, as it completes its relocation to the historic New York Times building. Among the publishers who have begun to use its programmatic advertising platform are Live Journal, Bustle.com, Daily Caller, Escalate Media and Bonnier, who publish Popular Science, Outdoor Life and [...]
Diamonds are forever; sapphires, evidently, are not. GT Advanced Technologies announced that it will cease sapphire glass production as part of a settlement agreement with Apple, GT announced in a press release. See also: Why Apple Didn't Usher in the Era of the Sapphire Crystal Display Screen The move comes after GT declared bankruptcy and [...]
US retail chain Target is beginning the run-up to Christmas with a mobile app that enables users to put together and share wish lists from its extensive inventory. The dedicated Wish List app launches at the end of October, and includes Augmented Reality content that will interact with the Target Kids’ Gifting catalogue, building engagement [...]
Quick: When was the last time you saw a Sony-made Android smartphone stocked by U.S. carriers? Having trouble recalling it? You're not alone. Sony’s Android smartphones are quite popular in Asia and Europe, but they’ve never received any real love in the U.S. Despite the Xperia Z series phones receiving high praise, most carriers didn’t [...]
LED lighting is about to get a whole lot better. In case you haven’t heard, the clock is ticking on incandescent lighting technology. The U.S. is no longer importing or manufacturing traditional light bulbs and most stores are busy selling out remaining stock piles. Many people have switched to fluorescent lighting, though questions about disposing [...]