Join Macy's Martine Reardon, Target's Alan Wizemann, GameStop's Frank Hamlin, Forrester Research's Jennifer Wise and Capital One's Paul Moreton at the nation's most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
After joining SnapChat, Target is using its first interactions on the platform to direct users towards a music campaign with Imagine Dragons through the hashtag #MoreMusic.
Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.
Citi is ramping up its mobile commitment to real estate marketplace Zillow’s digital platform, expanding its advertising presence on the Street Easy mobile application and proving that relevant cross-partnerships can find an ideal home on mobile.