Today in mobile marketing - Facebook launches free mobile Internet service in India; Twitter’s government requests jump for user data, tweet removals; IOS 9 reportedly to focus on stability more than new features; Mobile video's boom will impact broadcasters and cable.
Oregon State University incorporated real-time, interactive social media displays into a Web page on its football signing day to boost engagement and build brand identification via a platform employed in professional sports leagues.
Citi is ramping up its mobile commitment to real estate marketplace Zillow’s digital platform, expanding its advertising presence on the Street Easy mobile application and proving that relevant cross-partnerships can find an ideal home on mobile.
Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.
Join Macy's Martine Reardon, Target's Alan Wizemann, GameStop's Frank Hamlin, Forrester Research's Jennifer Wise and Capital One's Paul Moreton at the nation's most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.