About Micah Gaudio

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So far Micah Gaudio has created 268 blog entries.

Android Shipments Drop for the First Time Ever

Android sales went into decline in Q4 of 2014, the first time ever the operating system has seen a dip in sales, with shipments falling from 217m in Q3 to 206m in the final three months of last year. The news comes as Android celebrates 1bn smartphones sold in 2014, an impressive milestone that main [...]

By |2017-08-07T17:27:50+00:00February 11th, 2015|Mobile Marketing News|Comments Off on Android Shipments Drop for the First Time Ever

Here & Now Launches Family-friendly Activity App

London startup Here & Now has launched its iOS app, which lists local activities for families – a sort of YPlan equivalent for parents. The launch follows a pilot in London, during which Here & Now built up partnerships with companies including Vue cinemas. As a result, the app is going live with over 6,000 [...]

By |2017-08-07T17:27:50+00:00February 11th, 2015|Mobile Marketing News|Comments Off on Here & Now Launches Family-friendly Activity App

Perion Acquires Social Ad Company MakeMeReach

Ad tech company Perion has announced it is acquiring Paris-based social advertising management firm MakeMeReach, which will become part of Perion’s mobile division, integrated into its GrowMobile platform MakeMeReach’s AdsOptim technology enables mobile developers to drive their ad campaigns on social media and mobile, and will expand GrowMobile’s mobile media buying capabilities to include social [...]

By |2017-08-07T17:27:50+00:00February 11th, 2015|Mobile Marketing News|Comments Off on Perion Acquires Social Ad Company MakeMeReach

Madonna Takes to Grindr to Promote Album

Not content with debuting her latest video on Snapchat, Madonna has continued her march through social media with a promotion on gay dating app Grindr. To promote the upcoming Rebel Heart album, and tying in with the Valentine’s boom for online dating, Madonna has launched a competition encouraging Grindr users in US to recreate the [...]

By |2017-08-07T17:27:50+00:00February 11th, 2015|Mobile Marketing News|Comments Off on Madonna Takes to Grindr to Promote Album

IKEA Releases Emoticon Keyboard to Prevent Clutter

According to IKEA, many arguments in households occur because of misunderstandings around clutter and cleaning, so the Swedish company is hoping to address these sources of stress with a new app. The IKEA Emoticons app includes stylised pictures of common household objects, from books and vacuum cleaners to the firm’s iconic Swedish meatballs, and hopes [...]

By |2017-08-07T17:27:50+00:00February 11th, 2015|Mobile Marketing News|Comments Off on IKEA Releases Emoticon Keyboard to Prevent Clutter
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