Ben and Jerry’s relies on in-app mobile ads for new product push
Ben and Jerry’s is leveraging mobile applications such as Solitaire and Pandora to advertise its new Greek Yogurt flavors that drive consumers to ultimately find a store.
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt Groupe, Time Inc., Ogilvy & Mather, Cabela's and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
International mobile adoption outpaces US in first-screen role
While the United States has been quick to accept mobile as a third screen, less developed countries are seeing quicker mobile adoption, in part because of the lack of access to other devices.
Why do retailers insist on coming out with their own mobile devices?
Tesco and 7-Eleven are the latest retailers hoping to find success with mobile devices bearing their brand even as others have tried and failed with similar strategies.
A Punchy Bluetooth Speaker That Won’t Bruise Your Wallet
Anyone who cringes at the shouted phrase "It's showtime!" may understand why I'm fearful of a device whose manufacturer claims it's the "boombox evolved." Certainly, subway performers will soon replace their boombox-tethered iPods with Bluetooth speakers and iPhones to accompany their acrobatics and requests for tips. And with suitably loud, handily portable speakers like the [...]