Want to be sure your tweet is shared with the right group of users? There's a hashtag for that — if you can find the right one Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information Users can join any conversation on the platform by [...]
Tesco and 7-Eleven are the latest retailers hoping to find success with mobile devices bearing their brand even as others have tried and failed with similar strategies.
While the United States has been quick to accept mobile as a third screen, less developed countries are seeing quicker mobile adoption, in part because of the lack of access to other devices.
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt Groupe, Time Inc., Ogilvy & Mather, Cabela's and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Ben and Jerry’s is leveraging mobile applications such as Solitaire and Pandora to advertise its new Greek Yogurt flavors that drive consumers to ultimately find a store.