They're popping up everywhere like an overgrown weed – “Wouldn’t it be better to use a QR code rather than a text message call-to-action? QR codes are so rad!” It’s easy to get sucked into the “Yeah” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for a short [...]
Downloads: MMA Code of Conduct MMA Consumer Best Practices CTIA Handbook CTIA IMM Portal User Guide NUMBER #1 RULE: MOBILE MARKETERS MUST OBTAIN OPT-IN APPROVAL FROM SUBSCRIBERS BEFORE SENDING ANY SMS/MMS MESSAGES OR OTHER CONTENT FROM A SHORTCODE. OPT-In Dos & Don’ts Do’s Do Provide Notice: Mobile Marketers must provide users with NOTICE. Notice is an easily [...]
Check out the new Chick-fil-A Waynesboro app on iTunes
Thirty-three years after joining Bill Gates at Microsoft and building the Redmond, Wash.-based company into the listing giant it is today, Steve Ballmer is retiring. He won’t leave immediately; the search for a new Microsoft CEO has begun in earnest, and Ballmer will be there throughout. In other words, we'll have ample time to digest [...]
Apple, Google, Microsoft comparedMicrosoft’s share of revenues across three screens has dropped from around 58 per cent in 2008 to less than 30 per cent in 2013, while Apple’s share has risen from just over 20 per cent to 56 per cent today. Although Microsoft’s desktop revenue grew above $15bn in 2013, greater than in [...]
