France bank Groupe BPCE has partnered with Twitter to enable customers to transfer money via tweets. The partnership with France’s second largest bank comes as Twitter explores revenue sources beyond advertising, with an eye on the increasingly-crowded online payments market. Last month, Twitter began testing a ‘Buy’ button that would enable users to discover products [...]
28 per cent of people who abandon online purchases at checkout do so because the website does not offer their preferred method of payment, rising to 32 per cent among 18-24 year olds. The figure comes from a study by online payment company Skrill, looking into the shopping habits of 2,000 UK adults. The research [...]
Celtra and the Telegraph Media Group (TMG) have unveiled two new high impact ad formats that will be utilised on the Telegraph’s mobile site. Following its relaunch ahead of the FIFA World Cup earlier this year, the Telegraph mobile site has seen great successes, registering its highest ever mobile page view numbers on A-Level results [...]
Upon Snapchat’s recent announcement of forthcoming ads, brands will most likely have to generate extremely creative, story-telling content to stand out on the platform.
(RED) and Bank of America are partnering with Nike for the TURN YOUR MILES (RED) mobile-optimized fitness campaign to help eradicate HIV submission from mothers to children.