Publicis Groupe has acquired 20 per cent of Israel-based ad network Matomy, with an option to increase its stake in the company to 24.9 per cent. The deal sees Publicis buying 17.9m of Matomy’s shares for approximately £40.9m, and comes shortly after rival WPP bought a 15 per cent stake in AppNexus. The investment aims [...]
Budget airline Ryanair has launched a new customer Twitter account, @RyanairFlights, which will provide real-time information for customers on each one of its 1,600 daily flights. While the company has previously used its existing Twitter account to improve customer service with updates, it has only had limited interactions with customers. The new account will provide [...]
Apple Pay, the company’s first step into the world of mobile payments and digital wallets, is likely to launch next week on 18 October. According to a memo obtained by MacRumours, Walgreens has begun training its staff ahead of an 18 October rollout of the system. While Apple has said it expects its payment system [...]
AIDS charity Red and Bank of America are partnering with Nike for a mobile-optimised campaign aimed at eradicating HIV transmission from mothers to children. The ‘Turn Your Miles Red‘ campaign utilises the Nike+ Running app, with the eight-week drive kicking off with the Bank of America-sponsored Chicago Marathon. The campaign enables users to pledge via [...]
It seems Google is trying to bring an end to all the fake "diagnoses" resulting from folks searching for their symptoms and arriving at the wrong conclusions — or at least alleviate the problem An image posted to Reddit shows a Google search for knee pain, and an option for the user to video chat [...]