US retail chain Target is beginning the run-up to Christmas with a mobile app that enables users to put together and share wish lists from its extensive inventory. The dedicated Wish List app launches at the end of October, and includes Augmented Reality content that will interact with the Target Kids’ Gifting catalogue, building engagement [...]
Quick: When was the last time you saw a Sony-made Android smartphone stocked by U.S. carriers? Having trouble recalling it? You're not alone. Sony’s Android smartphones are quite popular in Asia and Europe, but they’ve never received any real love in the U.S. Despite the Xperia Z series phones receiving high praise, most carriers didn’t [...]
LED lighting is about to get a whole lot better. In case you haven’t heard, the clock is ticking on incandescent lighting technology. The U.S. is no longer importing or manufacturing traditional light bulbs and most stores are busy selling out remaining stock piles. Many people have switched to fluorescent lighting, though questions about disposing [...]
55 per cent of consumers are put off buying products or services if they see the same ad online multiple times, a new study has suggested. Only 10 per cent of consumers are more likely to buy something following repeated targeting. The research, carried out by ad tech company InSkin Media and media buying agency [...]
The indestructible Nokia phone is no more Microsoft, which bought the company's mobile division this past April, has announced it will no longer use the name for future devices. Instead, its Nokia Lumia smartphones will simply be called Microsoft Lumia moving forward. Nokia, best known for its sturdy hardware and early innovation in the mobile [...]