Mobile customer acquisition tech company YouAPPi has closed a round of Series A funding with $3m (£1.87m) of investment, led by Gilot Capital Partners, 2B-Angels and Flint Capital. The company’s solution guarantees higher customer lifetime value by using a data-driven approach based on proprietary matching algorithms, and built around the usage habits of 200m mobile [...]
Universal Pictures has branded the 20-second trailer for upcoming horror movie Ouija that was deployed using Snapchat a success, with the short clip being viewed by millions of US users last weekend. The sponsored video represented the first paid content to be displayed on Snapchat. Earlier this month, CEO Evan Spiegel confirmed that ads would [...]
Tumblr rolled out a series of improvements to its video player Thursday, including infinite looping and the ability to watch clips off to the side of a page while still staying in a stream to look at new content. The popular blogging site is looking for ways to enhance its user engagement. This latest news [...]
Programmatic platform Pubmatic has announced relationships with 11 new premium publishers in the US, as it completes its relocation to the historic New York Times building. Among the publishers who have begun to use its programmatic advertising platform are Live Journal, Bustle.com, Daily Caller, Escalate Media and Bonnier, who publish Popular Science, Outdoor Life and [...]
Diamonds are forever; sapphires, evidently, are not. GT Advanced Technologies announced that it will cease sapphire glass production as part of a settlement agreement with Apple, GT announced in a press release. See also: Why Apple Didn't Usher in the Era of the Sapphire Crystal Display Screen The move comes after GT declared bankruptcy and [...]