Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
It's been quite the year of ups and downs for Apple: From the unveiling of the Apple Watch to the disastrous iOS 8.0.1 update; from the rollout of the iPhone 6 and iPhone 6 Plus to the PR nightmare that was BendGate. But things seem to be going more smoothly for Apple this week, as [...]
When Apple Pay officially launched earlier this week with the release of iOS 8.1, many rushed to local participating retailers to be among the first to use their iPhone 6 or iPhone 6 Plus as a mobile wallet. Early reviews peg it as easy to use and incredibly convenient. But before we herald it as [...]
The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Every day between now and then, we’ll be previewing the finalists in each of the 26 categories, starting today with the Most Effective Mobile or Responsive Site. There are five contenders in this category, let’s [...]
If we had to choose our biggest qualm about wearables today, apart from battery life, it would be the fact that most of them are nearly useless when away from your smartphone Now, in its first big update to Android Wear, Google addressed that issue, adding offline music syncing and GPS support See also: Sony [...]