The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Every day between now and then, we’ll be previewing the finalists in each of the 26 categories. Today, we’re shining the spotlight on the nominees for Most Effective Smartphone App. There are 11 contenders in [...]
Shares in Amazon dropped 10 per cent in after hours trading after the company disclosed its Q3 financial results, revealing a larger than expected loss. While revenues did rise 20 per cent year-on-year, with $20.58bn (£12.84bn) taken as sales, up from $17.09bn in 2013, this was slower growth than investors expected, and coupled with large [...]
The UK economy could lose out on up to £9.25bn in savings over the next year if smart technology growth isn’t accelerated, with more businesses and consumers adopting connected and smart devices. The figures come from Samsung‘s Smart Society Barometer, which researches smart technology views and adoption rates among 1,000 UK businesses and 2,500 members [...]
Groupon has launched more than 7m listings for merchants through a new service called Pages, which aims to transform the site into a resource for ratings, tips and deals for local businesses in the US. Groupon is to use the new pages as a platform to publish more than 20m validated ratings and tips from [...]
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from Forrester.