Major League Baseball is launching a major initiative to make attending games at stadiums a completely interactive experience for fans.
Taking advantage of Apple’s iBeacon indoor mapping, a new feature in iOS 7, the MLB plans to customize its At the Ballpark app for everyone that walks into any of its stadiums nationwide
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“We’ve been looking at customizing the app based on where you are within the stadium, but GPS is notorious for not working indoors, especially when you are in a building made of steel,” Marc Abramson, iOS developer for MLB, told Mashable. “Instead, we are incorporating Apple’s new Bluetooth and iBeacon technologies for iOS 7 and couldn’t be more excited about the potential.” Read more…
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